Safe sex add campaigns
The poster to the left from the Health Promotion Branch of the Australian Board of Health is representative of a genre that used actual images of condoms combined with reference to their symbolic meaning or value.
I'll never forget the night we met and you gave me genital warts."Another shows a pink teddy bear in obvious pain, with the message: "I love you so much it hurts...
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when I pee."The ads will appear in newspapers and on radio, as well as actual spoof Valentine's cards and on beer mats in pubs and student union bars.
The campaign comes as concerns increase over the rising number of STIs among young people.